The WhatsApp layer for
automated, branded conversations.
Tsamma is the infrastructure behind high-volume WhatsApp workflows - custom flows, built-in assessments and full white-label branding, on a platform built to scale. High-volume recruitment is just where we started.
Routed & scheduled automatically
1,248 conversations
automated in the last hour
Flow triggered
Screening · auto-scored 92%
White-label live
Running as your brand
One engine.
Every conversation, automated.
The building blocks for high-volume WhatsApp workflows - design the flow, screen at scale, brand it as your own, and watch it all in real time.
Two-way automation, natively on WhatsApp
The core layer: automated, conversational journeys that handle registration, document collection, routing and Q&A - no portals, no passwords, no apps. Just chat that runs itself.
Design any journey
Drag-and-drop conversational flows with branching logic, triggers and integrations - no code required.
See a flow runScreen at scale
Build custom assessments in minutes and deliver them straight into the chat - auto-scored, instantly ranked.
See how it worksYour brand, our engine
Your logo, your colours, your number, your tone. Customers only ever see you.
Try the live demoSee every beat
Response rates, drop-off points, completion and throughput - tracked live across every flow.
POPIA-ready infrastructure
Consent-first journeys, encrypted document handling and full audit trails - built in, not bolted on.
One automated flow,
from "Hi" to done.
Here's a recruitment journey built on Tsamma - screening, scheduling and reminders, all running themselves. Build the same kind of flow for any process you like.
Build it once.
Screen thousands.
Drag together custom assessments - multiple choice, yes/no - and Tsamma delivers them straight into the WhatsApp chat. Every answer auto-scored, every respondent instantly ranked.
- Any question typeknowledge checks, situational judgement, media uploads
- Auto-scoring & pass thresholdsonly qualified people move forward
- Delivered in the chatcompletion rates email tests can only dream of
- Results where you need themscores flow straight into your data
Powered by Tsamma.
Branded as you.
Agencies and enterprises run the entire experience under their own identity. Pick a brand below and watch the platform transform.
Your domain & number
Custom WhatsApp sender, custom portal URL.
Your look & feel
Logos, colours and copy - themed end to end.
Your client relationships
Resell at your price. We stay invisible.
One platform.
Endless workflows.
Tsamma powers any high-volume conversation. Recruitment is our flagship - but the same engine runs whatever you build.
High-volume recruitment
Source, screen, assess and schedule thousands of candidates - the workflow Tsamma was born to run.
See the flowEmployee onboarding
Collect documents, deliver policies and run induction checklists - all in the chat.
Surveys & feedback
Reach people where they reply. Pulse checks, CSAT and research at WhatsApp open rates.
Notifications & reminders
Appointments, renewals, deadlines - automated nudges that actually get seen.
Customer support
Self-service flows with smart hand-off to a human when it matters.
Lead qualification
Capture, qualify and route inbound interest automatically, 24/7.
Private & public talent pools.
Built on the platform.
Our recruitment layer turns every conversation into a living, searchable pool of verified, assessed people.
Private Talent Pool
Your exclusive network of pre-vetted candidates. Build relationships with people who already know your business.
- Exclusive to your company
- Pre-verified & assessed
- Performance ratings
- Instant re-engage
Public Talent Pool
Tap thousands of verified workers across industries. Filter by skills, location, assessment scores and availability.
- Thousands of candidates
- Skills certified
- Geo-targeted
- Real-time availability
Why Tsamma?
Our name comes from the Tsamma melon (Citrullus amarus), a remarkable wild fruit native to the Kalahari Desert of Southern Africa.
For generations, the Tsamma melon has been a lifeline for desert communities - a vital source of both food and water in one of the harshest environments on Earth. This drought-resistant melon, with its ability to thrive where others cannot, symbolises resilience, resourcefulness, and sustenance.
Just as the Tsamma melon connects people to essential resources in the desert, we connect organisations to the people they need. We believe communication shouldn't be complicated - it should flow naturally, meeting people where they already are: on WhatsApp.
Resourceful
Like the Tsamma providing water in the desert, we deliver what you need, when you need it.
Resilient
Built to thrive in tough conditions, delivering results even under pressure and at scale.
Connected
Bridging the gap between organisations and people through conversation.
The name "Tsamma" originates from tsamas in the Nama language - a testament to the indigenous wisdom of Southern Africa.
Ready to build on
WhatsApp?
Bring your next high-volume workflow to the app your audience already opens 23 times a day - branded entirely as you.
Let's talk
about your workflow.
Whether you want to automate hiring, onboarding or something we haven't thought of yet, we'd love to hear from you.
Location
Cape Town & Johannesburg, South Africa
Serving all of SA